Lowongan Kerja Product Marketing Manager di PT PFI Mega Life Insurance | Karir.com
Mega life
Product Marketing Manager
Gaji Kompetitif
  • Jakarta Selatan
  • Kreatif / Desain
  • Setidaknya 5 tahun
  • Manajer - Departemen
  • Sarjana/S1
Description

  • Manage end to end lifecycle for product marketing related initiatives from product conceptualisation product launch and post launch activities
  • Define the target segmen / audiences to meet the fitment for the life insurance product (digital native and traditional product) 
  • Define the campaigns (digital or other channels) for the product launch and track the effectiveness of the campaign (KPIs,ROI) 
  • Define the marketing propositions, key messaging and user stories for the defined target segments, which are relevant to consumer needs
  • Able to work with third party agencies for primary or secondary consumer research for identifying the needs (and target segments) for targeted marketing propositions 
  • Work closely with the content team to build the content, specific to the marketing channels (social, direct marketing, web)
  • Work closely with the digital marketing team for effective roll out the product marketing / direct to consumer campaigns
  • Partner with product development, distribution, compliance and other theam to drive the development of targeted and effective product marketing materials
  • Own the product marketing materials and resources







Requirements

• 3-5 years of relevant channel reporting and product marketing experience with leading organizations or start-ups 


• Proficient skills with data and reporting tools 


• Partner with product development, distribution, compliance and other theam to drive the development of targeted and effective product marketing materials 


• Preferably with experience of working in Insurance with understanding of bancassurance and telemarketing channel 


• Strong analytical skills 


• Proactive, problem-solving skills. 


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